Get Maximum ROI with Your Conquest Email Marketing Campaign

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Conquest Email Marketing

Successful marketing is a balance of how much of your budget you should allocate to specific strategies versus how much you are going to get in return. If you are looking for a marketing strategy that maximizes ROI, conquest email marketing is your answer. According to the National Email Client Report, for every $1 you spend on email marketing, you can expect an average of $38 in return. Blue Gorilla Digital has over 20 years experience working with automotive dealer – both local tier 3 automotive dealerships and national brands.  Here are three ways our conquest email marketing solutions can maximize your ROI.

The Product

Listening to your needs and challenges is always our first step. All our eblasts are customized to each dealer’s requests. Our product focuses on raising brand awareness among prospects that don’t know you yet. They’ll get to know you through your new, used and special offers. Conquest marketing is all about convincing a prospect who is looking at a rival dealership to buy from you instead. We’ll use precision targeting to identify these valuable leads, including in-marketing shoppers, expiring lease customers, competitive brands and credit score ranges. In addition, each eblast is coded in HTML, so you can send it to prospects and existing customers you already have in your own CRM.

The Process

Here’s how our precise process works.

  • Our creative team will develop content based on the needs of your target audience. This could be a generic offer, or one based on a specific theme of your choosing, such as an event or holiday.
  • Data is gathered based on your zip code radius and supplemental data.
  • You give us your customer list, so we can exclude them from the conquest list.
  • A pre-deployment test is performed to ensure offers are linked correctly and the eblast is exactly the way you want it.
  • Your campaign is launched immediately at a date and time you specify.

The Benefits

Real-time, fully transparent results reveal your ROI, so you know if your conquest email marketing campaign is working. Links within the eblast are embedded with a UTM code for accurate tracking. You can also track web traffic through Google Analytics to see how much it has increased. We’re so confident in our product that we guarantee at least a 10 percent open rate and a 1.5 percent click-through-rate.

Stimulate new sales, raise brand awareness, drive more traffic to your website and watch your ROI increase. Contact our team to get started on your conquest email marketing campaign.

 

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