SEO, PPC and Google Business Pages
SEO, PPC and Google Business Pages are the foundational players in the digital marketing place.
Stands for Search Engine Optimization. SEO uses a combination of fresh current content, video, keywords, meta tags and backlinks to increase your visibility in the search engines. Marketers who know the benefits of SEO know that this is a long-term play for getting you to the top of the search engines and keeping you there.
Stands for Pay Per Click, and is also known s SEM, or Search Engine Marketing. PPC is a form of advertising that is best for attracting low-funnel shoppers. Using the Google Display Network, we place ads that are served when someone searches a specific keyword or “longtail” phrase. We place bids on those keywords or phrases to get them to the top of the search engines, and you are only charged when someone clicks on your ad.
Google Business Page (or Google Business Profile)
Is a free tool that allows you to take charge of the way your business appears on Google Search and Google Maps. If you search for a business on Google and you see their info on the right side of your computer screen, that is your Google Business Profile. With your Business Profile, you can connect with customers, post updates, list your products and services, accept online orders, and more. Your Google Business Page is likely one of the most important tools for you to utilize and optimize, since over 40% of traffic to a typick website comes via your Google Business Profile.