PAID SOCIAL MEDIA:
YouTube, Facebook, Instagram & TikTok
If you’re looking for a cost-effective advertising strategy that immediately builds your brand awareness and drives both traffic and conversions to your website, social media advertising is one of your best options. Social Media Advertising is more cost effective than traditional advertising and allows you to target specific audiences with incredible detail and precision.
Our social ads experts develop a comprehensive strategy composed of audience research, landing page optimization, and
engaging creative development to ensure you’re engaging with the right audience on the right platforms. Our social media advertising experts will work with you to develop a comprehensive social media advertising strategy and take advantage of the
latest tools and technology for ongoing optimizations.
YouTube Advertising & YouTube Shorts
YouTube is the second-largest search engine in the world, and number one for video search. The rise of online video marketing and the power of online video mean YouTube’s platform can serve as one of your most effective marketing channels. But it’s not just the creative that makes it work. Optimizing keywords in titles, creating tutorials, commentary, product reviews, Q&A, and video listicles allow us to achieve higher exposure and reach new audiences.
Facebook is by far the most popular social media platform in the world. With over 2 billion active users and an abundance of data collected, Facebook allows you to target audiences based on their location, age, gender, education, connections, behaviors, interests, and a whole lot more. Because of the many targeting options available, it’s great for both B2B and B2C businesses and for targeting audiences of all types.
Instagram / InstaReels
Instagram is a great way to reach similar audiences from Facebook with additional engaging media types. Instagram gives you the ability to create videos and images that will capture and engage the eyes of users as they scroll through their news feed. We’ll work with you to create visually stunning ads that promote engagement, build your brand awareness and drive more traffic and conversions to your website.
TikTok is not just a platform for reaching are GenZ prospects. In actuality, 59% of the platform is made up of users from the Millenial, GenX, and Baby Boomer generations. Within the past two years, the number of US adult TikTok users has grown 5.5 times, receiving more downloads than any other app ever during the same time span. However, with 59% of users being 25 or older, there is opportunity to reach countless other niches, age groups, and other specific demographics by advertising on TikTok. Since TikTok has not yet reached a maximum level of adoption by advertiser, it is currently one of the most cost-efficient platforms you can advertise on.