OTT / CTV &
“OTT” is an acronym for “Over The Top,” and refers to set-top television boxes that are capable of streaming video to your television. OTT/Connected TV normally airs over connected devices (Roku/Fire Stick/Apple TV) and Smart TV’s (Connected TV) like Samsung, Vizio, TCL, Sony, LG etc, and includes all available inventory, based on the targeted consumer desired. With OTT/CTV your business can reach consumers streaming content on both the big screen in the living room and small screens (tablets & smart phones) with household-level precision, unmatched audience targeting, and advanced attribution for online or offline conversions.
Blue Gorilla Digital’s OTT/CTV solution utilizes GPS data to serve ads to individual households based on first-party address lists, custom curated addressable audiences, or behavioral data. Then, we can track in-store visits and web-based conversions from targeted users. Increase your reach with access to the leading inventory sources, exchanges, devices, and programs.
WAYS WE USE OTT/CTV ADVERTISING
Target individual properties using GPS data to serve OTT/CTV ads with unmatched precision and scale. Upload an address list, and we can each address to a unique plat line validated by county tax records. The system then geofences he exact boundaries of the property.
Bring the precision of digital targeting to OTT/CTV devices with the ability to target users based on keywords, context, and other online behaviors. Blue Gorilla Digital offers unparalleled granularity with keyword-level control and reporting for OTT/CTV advertising.
Curate a custom audience based on 500+ location and demographic factors for targeting at the household-level. Build an audience in real time with access to 126 million U.S. households. Include or exclude your chosen factors with full Boolean AND/OR logic and see your audience size update dynamically.
HOW WE TRACK PERFORMANCE
Foot Traffic or Online Conversions
Attribute online and offline conversions to OTT/CTV campaigns. We can optimize to and report
on either a browser-based conversion event or a physical store visit. Most of our dealers prefer
store visit conversion zones.
How does it work?
Our platform's cross-device graph associates all of a user’s devices with one address, thereby linking their smartphone, tablet, desktop, and OTT/CTV device. The system identifies web-connected devices within each property based on numerous data signals, including actual GPS coordinates from apps on the devices, IP addresses, and more. When a user is served an OTT/CTV ad, it tracks conversions from any of the user’s devices.
Track online actions such as webpage visits, form-fills, purchases, and more from users who were served OTT/CTV ads. Optimize and report on Cost Per Action to drive performance and gauge ROI.
A conversion occurs when a user who has been served an OTT/CTV ad then visits the physical location of a Conversion Zone. We can create a Geo-Conversion Lift report that tracks incremental lift to physical foot traffic from targeted locations.
WHERE YOUR ADS ARE VIEWED
• Open X
• Nexstar Digital
• Verizon Media Video Exchange
Over 85% of U.S. households have at least one video streaming subscription, and 60% have at least one paid music streaming subscription. Reach them with access to the leading programmatic and direct inventory sources, featuring the most popular channels and shows on TV including live sports.
Leading Marketplaces We Deliver On:
Hundreds of Private Marketplace Deals from web,
app and TV programmers:
• Fox News
• Cheddar TV
• USA Network
• Fox News
• CNN Go
• Travel Channel
• NBC Today
Home & Garden
Science of Grilling
Better Homes Recipes
The Home Source
CDN Sports Max