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PROGRAMMATIC DIGITAL

Programmatic is one of the most cost-effective methods of attracting, informing, and converting your most coveted audiences. Programmatic advertising uses advanced algorithms to deliver a mix of multi-channel media to highly targeted prospects across the web. Blue Gorilla Digital offers full programmatic digital advertising services to target audiences across all devices and stages of the customer journey. We use programmatic technologies to optimize your marketing dollars across placements and drive higher quality traffic and conversions.

Our programmatic advertising services include:

  • Full media planning

  • Ad creative

  • Campaign setup

  • Continuous optimization

  • Monthly reporting

  • Ongoing campaign consulting and analysis

Our Targeting Capabilities Help Eliminate Wasted Ad Spend

Simply put, the targeting capabilities of programmatic advertising are second to none. With hundreds of audience tools and data available, we can reach your ideal target audiences and prospects on sites they visit every day and drive more engagement and conversions, boosting overall ROI. Programmatic advertising enables us to target users with precision, creating more efficiency in your marketing dollars and efforts. These targeting capabilities include:

Specific audience targeting and layering

  • Geolocation

  • Geofencing

  • Contextual keywords

  • IP targeting

  • Websites or apps

  • Retargeting

Cost Efficiency

When compared to the cost of direct buys, programmatic advertising buys are a fraction of the cost. Coupled with targeting capabilities that allow you to deliver more relevant and personalized ads to your target audiences, your marketing dollars can be optimized to drive more consistent, high-quality traffic to your website.

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