Does your Auto Dealership know about OTT? It Should.
Auto dealerships rely on modern marketing strategies to reach potential customers and gain sales. To remain competitive every dealership’s marketing strategy should include over-the-top (OTT) marketing as an effective method to reach a larger audience efficiently and in a more cost-effective manner.
But what is OTT?
Simply put, it’s a new and effective marketing strategy that has numerous perks over traditional television advertising. It's become the go-to method for many businesses when it comes to marketing their products and services. And it's crucial for auto dealerships.
OTT marketing uses streaming services – think Hulu, Amazon, and Netflix – to deliver targeted ads to viewers in the form of commercials and sponsored content. And thanks to the ever-growing popularity of streaming content, OTT advertising offers an unprecedented opportunity to engage with consumers on a much larger scale.
More Creativity
For dealerships, Over-the-Top advertising offers an effective new marketing opportunity – one without all the limits of traditional television advertising – that allows them to share their message in far more creative ways.
Auto dealers can use streaming video, audio, and other forms of digital media to engage customers and create customized marketing campaigns.
Engage with Diverse Audiences
OTT also encourages more engaged viewership as viewers choose what they watch. This means they’re more likely to pay attention than they would be to a random commercial between traditional TV shows. Not only are you serving up dedicated ads designed specifically with car shoppers in mind; users aren't quickly fast-forwarding through videos at breakneck speed because of its portability - making sure each user gets the entire experience rather than just quick snippets turned off after 15 seconds.
Plus, unlike TV commercials which are often limited to 30-second spots during certain timeslots, OTT allows for longer format videos when needed. This gives the immense potential for customer acquisition through immersive engagement that was not possible before now!
With OTT, dealerships get to provide unique content directly to users’ devices. And, unlike conventional cable and broadcast TV, OTT ads maximize the possibility of reaching new viewers and can be tailored to target specific demographics.
Keep the Change
With OTT, you can reach a wider, more diverse audience – and it won't cost you a fortune. You can affordably advertise through streaming television sites like Hulu or Netflix, and also on social media platforms like Facebook and Instagram.
Remember the option to create longer-format videos? OTT advertisements have far less cost associated per impression compared to other media buying options.
Measure The Results
OTT provides valuable insights into customer behavior, allowing dealers to tailor their messaging better. It provides real-time metrics, allowing you to adjust marketing strategies on the fly in order to maximize ROI. OTT presents a unique opportunity for auto dealers to bring their marketing efforts into the 21st century, creating more personal connections with potential customers and driving more sales.
With the creative and strategic use of OTT, you can generate leads, increase website traffic, improve search engine rankings, enhance customer engagement, and build brand recognition.
No matter what kind of dealership you have, OTT should be part of the digital strategy. Dealerships that are leveraging OTT will be able to speed past the competition by driving targeted traffic and generating leads all at an affordable cost.
Get ready to shift your dealership marketing plan into high gear with Over-the-Top marketing!
Call Blue Gorilla Digital now and start generating sales with OTT today!